Gigi is launching a“category-changing”line of plant-based Italian-style gelato.
The company said it spotted a gap in the market for a gelato that includes“vitality-boosting”nutrients. It is made with cold-pressed fruit and vegetables through a“cutting edge”production process that gives the gelato a“rich, creamy and satisfying”taste and mouthfeel.
The brand is being launching in packaging designed by Straight Forward design.
“Gigi is all about showing that healthy can be rewarding. We needed a brand and packaging design strategy to convey that message to shoppers, who are faced with an increasingly crowded ice-cream category. Straight Forward Design has created a solution that combines immediate taste and health cues with a strong brand presence,”Zeno Tosoni, Gigi CEO and co-founcer, commented.
Gigi is available at Albert Heijn, Lidl and Hoogvliet stores in the Netherlands, with a UK roll-out planned for later this year.