The hottest natural sweetener: Stevia

In 2017, the global market value of stevioside is estimated to be US$647 million, and will continue to grow rapidly at a compound annual growth rate of more than 8%.

It is expected that the market value will reach US$1.365 billion by 2020 and will account for about 15% of the global sweetener market.

Why does the Stevia market develop so quickly?

Why Stevioside is so hot?

1.Increased consumer health awareness

Consumers are becoming more aware of the health benefits of low calorie intake

Gradually rising levels of obesity, coupled with increased risk of cardiovascular disease and diabetes, are prompting consumers to make healthier choices.

This has greatly increased the market demand for steviol glycosides and promoted its market development.

2. Active government support

The government has actively encouraged the people to reduce the intake of sugar, which greatly promoted the market development of stevioside.

Nowadays, governments all over the world are actively encouraging the planting of steviol glycosides,
 which is tantamount "literally like a tiger that has grown wings" to the development of steviosides.

According to PMR's current market research on the global stevia glucoside market, some recent positive regulations governing the stevia glycoside market in European countries and the United States will create greater room for development and opportunities for the market.

3. Increased demand for natural sweeteners market

There is a growing demand for natural plant-derived sweeteners on the market, and contemporary consumers are actively seeking natural, clean-label products.

The demand for natural sweetener plant sources such as steviol glycosides has naturally increased.

4. The "proactive" of major suppliers

Most of the suppliers of steviol glycosides are aware of the positive attitude of consumers towards steviol glycosides.

Therefore, they all vigorously develop steviol glycosides to develop their market applications, and are constantly seeking innovation and development.

5.Consumers' Positive Attitude toward Steviol Glucose Source Products

According to the social media sentiment analysis of PMR, it is found that most social media users hold positive emotions and attitudes toward stevioside on different social media platforms.

This sentiment analysis found that the hot spot for the discussion of steviol glycosides is North America, and further shows that Twitter is the most commonly used platform for discussing steviol glycosides and steviol glycosides.

Stevia glycoside-derived packaged foods are the most discussed in social media, and most of these discussions are positive.

This is also one of the important factors that promote the development of stevia glucoside market.

According to the analysis of the market application of steviol glycosides by PMR, the main application areas of the steviol glycoside market are beverages, packaged foods, sweeteners, food supplements, bakery products and dairy products.

In all application areas, beverages will occupy the largest proportion during the forecast period.

In terms of market zoning, North America and Asia Pacific except Japan are the regions with the greatest market potential for steviosides.

It is expected that the North American region will maintain its growth with the CAGR of 9.8% during the forecast period, while the stevia glycoside market in the Asia Pacific region except Japan will also show growth momentum with high level of growth momentum.

In addition to these two regions, Latin America is also a major potential market for the steviol glycoside market.